From the quality to the taste, you want your food products to stand apart from the competition — so they should also look different. Custom die-cut packaging offers an excellent solution for accomplishing this goal.
On its own, die-cut boxes are a great food packaging option, but you need to keep some design points in mind to get the most out of your selection. Here are some tips.
Grocery shopping doesn't generally fall into the leisure category. When a person goes to the grocery store, they are looking to meet a need. A shopper might not mind spending a little extra time when looking at a television or a pair of shoes, but when they're browsing for ingredients for dinner, a shopper wants to locate what they are looking for quickly.
With the average shopping trip only lasting about 40 minutes, you generally don’t spend a lot of time on research when you're trying to purchase multiple items. So as a product supplier, you should aim to design packaging that is both clear and concise.
A consumer should be able to look at your packaging and quickly determine what you offer. Clear images can help with the effort. Keep in mind that clarity doesn't have to mean boring. You can still give customers a taste-bud enticing experience by looking at your products.
2. Shelf Space
If you have a new business, you must understand the connection between supermarket shelf space and your packaging. Outfitting the shelves of a grocery store involves more than just providing customers with the products they want; it's also an intricate process that involves making somewhat of a blueprint for fitting products on the shelves.
While the goal is to stand out from the competition, you do want to keep some level of uniformity with similar products. Consider a cereal brand, for example. With most of the cereal packaging coming in box form, a store may have difficulty fitting a cereal product that comes in a bowl on the shelf with the other options, as the item could take up too much space.
If you have an oddly shaped item, consider designing a more uniform die-cut box to put the item in so that it fits better on the shelf. Just make sure the exterior packaging matches your brand theme so that consumers can quickly recognize your product.
Function is essential when designing die-cut packaging for food products. In the same manner that customers want to find exactly what they are looking for with ease, the process of opening the packaging should be equally straightforward. To improve functionality, try to focus on the target audience that you're designing the product for.
For example, a juice box company targeting children or a vitamin drink geared towards a more aged audience would want to focus on ease of opening. Small children and older adults may not have the strength to fight with hard to open bottles. If your packaging creates struggles, some consumers may be less apt to purchase your products again.
To add more complexity to the process, you should also consider the importance of safeguarding your products. For example, a powdered drink mix company that inserts their mix into small, salt-like packets would need to design a box that securely closes, as even a tiny opening would allow some of the packets to fall out.
Your packaging says a lot about your company and what you offer. Ensure you're sending out the right message about your brand with careful design. At Capitol City Container Corp, we want to help you design custom die-cut boxes that will make certain your products stand out in the market. Contact us to learn how we can help you.